Drive innovation. Sell ideas.
Deliver next level creative.
Story
I'm a creative leader with 15+ years experience leading and building in-house teams and designing award winning work.
As a son of an immigrant Filipino doctor, my father taught me to work hard, respect others and love what you do. I have a wide range of creative knowledge with a deep expertise in digital. My career journey includes UX design, broadcast/motion, advertising, retail store design, packaging, branding and photography art direction. I led digital and e-com creative at Estée Lauder Companies as Director of Global Digital Design for 10 years, winning 4 Clios along the way.
With the desire to be more than a tradional "creative" so that I could drive teams to deliver next generation experiences at the intersection of design, business and tech, I earned a masters from USC Iovine and Young Academy: Dr. Dre's and Jimmy Iovine's graduate program for disruptors and innovators.
Philosophy
Joy, Curiosity, Competition, Mindfulness.
Four words drive everything I do: Joy: Teams create their best work in a positive environment with joy and few laughs along the way. Curiosity: Questioning conventions with curiosity is at the core of creativity. Competition: A competitive mindset is necessary to win in business and drive innovation. Mindfulness: I believe that mindfulness enables teams to be present, withstand stress and create in the zone.
Role
Maximize a team's creative potential by managing people, strategies, and the big picture.
With a high EQ and mindful approach, I'm able to juggle anything from managing a timeline, coaching a creative-blocked designer, crafting a strategy deck with the marketing team, designing a landing page, or selling a far out creative idea to a group of c-suite executives. I embrace the multiple aspects and hats of a creative leadership role.
Impact
I've hired, managed and coached 20+ creatives over 15 years.
Some of the biggest accomplishments in my career can’t be found in my portfolio. I’m proud of relationships I've built and designers I’ve helped grow and succeed.
Mission
Guide teams, design informed and inspired experiences, surprise and delight users.
Expertise
Brand Building
Creative Strategy
Team Management
UX Design & Research
Design Thinking & Innovation
Design Operations
Fluencies
Design Systems
E-Commerce Design
Digital Marketing
Business Strategy & Modeling
Project Management
Full Stack Development
Agile Methodologies
Finance & Accounting
Entrepreneurship & VC
On-Set Art Direction
Post Production
Retail Visual Merchandising
Broadcast & Motion Design
Print & Packaging
Social Media
Ron is able to see beyond merely the aesthetics and approaches each problem thinking through the entire system.
— Dave Cole
Director of Innovation
The Venetian & Palazzo Resorts
Education
Master of Science
Integrated Design, Business & Technology
University of Southern California
Iovine & Young Academy
At USC Iovine & Young Academy, an educational startup founded by Dr. Dre and Jimmy Iovine for entrepreneurs and disruptors, I collaborated with a diverse cohort of industry leaders to solve complex business problems through innovation and human-centered design.
Bachelor of Fine Art
Graphic Design & Packaging
ArtCenter College of Design
Acquired a deep foundation in graphic design and typography that still fuels my work today. I developed the critical eye that ensures beautiful visuals always communicate and resonate with the consumer.
Experience
Creative Director, Global Digital
Under Armour
As the first Digital CD at Under Armour, leading all global digital creative. Managing external agencies. Elevating brand positioning through strategy, content creation, and digital innovation.
Director, Global Digital Design
Estée Lauder Companies, Smashbox
Led all global digital creative including: e-commerce, marketing, design systems, and retail experience.
Graduate Mentor
University of Southern California
Awarded grant and position as teaching assistant for Graduate Design Essentials course.
Creative Director
Metropark
Built creative department and led multiple direct reports for a 70 store, $100 million retailer.
Other Employment
Various companies include: Guess Jeans, Saatchi & Saatchi, Wieden + Kennedy
Earlier in my career, I worked in a wide range of disciplines in freelance and full time roles.
Awards
Graduate Mentor Award
Design
University of Southern California
2019
Clio Award
Engagement/Experiential, Smashbox
Estée Lauder Companies
2015
Clio Award
Integrated Campaign, Smashbox
Estée Lauder Companies
2015
Clio Award
Out of Home, Smashbox
Estée Lauder Companies
2015
Webby Award Honoree
Social, Smashbox
Estée Lauder Companies
2015
Clio Award
Digital/Mobile, Smashbox
Estée Lauder Companies
2014
Clio Award
Animation, Reebok
McGarry Bowen / Motion Theory
2006
How International Design Award
Merit, Nike
Wieden + Kennedy
2005
Art Directors Club Award
Gold Award, Nike
Wieden + Kennedy
2003
Brands I've Worked With
Copyright 2022 © Ronald Delizo. Made with love in Los Angeles, California